Mayor John Tory unveils new Toronto Sign


Mayor John Tory unveils new Toronto Sign

 

Sept. 22, 2020

Global Korean Post

 

On Sept. 18, Mayor John Tory unveiled the City of Toronto’s new Toronto Sign on Nathan Phillips Square and its first wrap, Patterns of the People, in recognition of the United Nations’ International Decade for People of African Descent.

Mayor Tory was joined by Deputy Mayor Michael Thompson (Ward 21 Scarborough Centre), Chair of the Economic and Community Development Committee, and Danilo Deluxo McCallum, the Toronto-based artist who designed the new wrap.

One of the design features of the Toronto Sign is a vinyl wrap on the outer edges of its letters. The wrap is refreshed approximately every 12 months. The design of the Toronto Sign wrap is used to promote events, projects and City priorities. Themes for past Toronto Sign wraps have included: Pan Am and Parapan Am Games, Nuit Blanche Toronto artist installation by JR, Toronto Neighbourhoods, Canada 150, My City My Six Exhibition, and Indigenous Iconography.

The City’s Confronting Anti-Black Racism (CABR) Unit issued a call for artists in October 2019 and Danilo Deluxo McCallum’s design, Patterns of the People, was selected by a community jury for the first wrap of the new Toronto Sign.

Danilo Deluxo McCallum is a Toronto-based multi-disciplinary artist, graphic designer and curator whose practice is deeply rooted in the art movement known as Afrofuturism. His design for the wrap uses colourful African fabric patterns as a backdrop to represent the diverse community of people of African descent in Toronto. Woven into the colourful patterns are African cultural symbols such as the Adinkra Sankofa bird, which represents the importance of moving forward by recalling the past. Interspersed with these symbols are portraits of Canadians of African descent, asserting the beautiful, bold and proud presence of Black communities in Toronto.

Patterns of the People will remain on the Toronto Sign for ArtworxTO 2021: The City’s Year of Public Art.

 

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