Boy band ATEEZ to promote Korean culture abroad

Boy band ATEEZ to promote Korean culture abroad

May 8, 2020

Global Korean Post


By Lee Kyoung Mi and Lee Jihae

The Korean Culture and Information Service (KOCIS), an affiliate of the Ministry of Sports, Culture and Tourism, on May 8 appointed the eight-member K-pop group ATEEZ as the organization’s 2020 promotional ambassador to promote Korea around the world.

The boy band succeeded fellow K-pop group Stray Kids, who served last year, to spread Korean culture worldwide and participate in Hallyu events such as Talk Talk Korea, an international Korea-related content competition hosted by KOCIS.

“I believe you are fulfilling the role of hundreds of diplomats in informing the world about Korea,” said Minister of Culture, Sports and Tourism Park Yang-woo at the appointment ceremony held at the ministry’s smart work center in Seoul’s Yongsan-gu District.

“From now on, please feel proud of representing the Korean government and diligently inform the world about Korean culture.”

ATEEZ leader Kim Hongjoong said, “As this is our first time being promotional ambassadors, we feel a sense of duty to do our best to widely promote Korean culture abroad.”

As its first act as promotional ambassador, ATEEZ appeared in promotional videos for Talk Talk Korea and “Overcome Together,” a campaign to introduce individual methods to prevent the novel coronavirus disease (COVID-19).