Canada invests to help increase exports of Canadian cherries
Aug. 16, 2019
Global Korean Post
Government of Canada announced more than $241,000 in funding to help increase exports of Canadian cherries.
This investment, made under the Canadian Agricultural Partnership’s AgriMarketing Program, will help the sector improve market access for Canadian fresh cherries in new and existing export markets.
The funding will enable the BC Cherry Association (BCCA) to boost awareness of the sector in priority markets through the development of new promotional material and attendance at international tradeshows and buyers missions.
This investment will help the cherry industry open new international markets, contributing to the government’s goal of $75 billion in agri-food exports by 2025.” said David Lametti, Minister of Justice and Attorney General of Canada.
As part of this project, the BCCA will also implement a pest management protocol for the Japan, China, United States and South Korea markets, and design and produce export labels to meet market-specific requirements.